New Media Art

Remediating Collective Memory or Just a Moving Image: Augmented Reality in Contemporary Southeast Asian Art

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by Rachel Seah

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Figure 1: Lily Honglei Art Studio, Visualization of Butterfly Lovers augmented reality at Times Square, NYC, 2011.

Within the arts industry in China, artist collective Lily Honglei Art Studio whose primary use of VR and AR in their works presents a unique convergence of western and non-western visual traditions, as such have exhibited globally, extensively and sits as associate members of Manifest.AR. In 2011 as part of Manifest.AR, they created a series of Augmented Reality (AR) art projects concerning Chinese cultural identity, as well as social issues in this Global Era. With such a good stronghold in VR and AR technology embodied in art represented by Chinese nationals, it inadvertently places Asia on the map as strong competitors in the field of technology compared to other western countries.

By Lily Honglei

Lily Honglei, artist collaborate from Beijing, is currently base in United States. Their creative projects integrate digital imaging technologies, such as Augmented Realty, Virtual Reality and digital animation, with traditional art mediums to comment on current global societies as well as the relationship between Asian cultural heritages and globalization. Their projects received awards and grants from Creative Capital, New York Foundation of Arts Fellowship and Fiscal Sponsorship, New York States Council on the Arts, Queens Art Council, among others.

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